How can you understand if your web site is an excellent website, or what is a good website?
An excellent site is a site that works, if you have developed your site to offer some products, you can state that your site is a great site if it does offer products.
* But are you selling as many products as a great website sells, or you are only selling a few products once in a while?
* Are your sales pages good enouth to consider your site a good site?
* Do you have enough visitors to your site to consider it an excellent site?
* Do you have enough return traffic or all your visitors are first time visitors?
* Do your visitors remain adequate time to consider your website a great site?
* How can you know for sure if your site is a good site?
If your webite is a great website, * What kind of concerns must you be making to yourself to understand
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you trying to find?
* What kind of visitors do you have?
* Which is your concern?
* How should you mesure your success?
WHO CARES?
If the site comes from a company, then the web pages put on ´ t come from a bachelor, there ´ s not just one person that can state if you have an excellent site, so you will need to assemble the people that are extremely interested
You will discover the techno-geeks, the sales people, the public relations individuals, and so on etc and everyone of them will have their own concept of what is an excellent website
Once again as the site belongs to ALL the business, the individuals on your company who care enough to judge the site, must be asked to sign up with the group and take some responsability about the style of the site
WHAT ARE YOU LOOKING FOR?
Each of individuals who appreciates the site will have their own idea of what they want out of a great website. Much of them will just be talking on behalf of their own departments, but you must force them to think on behalf of the company.
Every department can have their own objetives, objectives and aspirations, every one has his own idea about what is a good site, but they need to believe as a business, and the conclusion should please most of them, and if you can, your need to develop a good website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has first time visitors, returning visitors, curious, buyers, individuals that got here by mistake, people that invest a short time at the website, people that spend a long period of time at the website, and so on.
What type of visitors do you want, the ones that show more often, the ones that read the most pages, purchases more things, purchases more regularly or invest the most money?
Which are the most crucial visitors for your business, to think that you have a great website?
As soon as you get them you can be satisfied that your website is a good website.
WHICH IS YOUR PRIORITY?
When you understand what everyone wants, you will have to prioritize everyone ´ s objectives.
구글백링크 Will you pursue increasing check outs, selling more items per check out, provide more details about the business and it ´ s products, enhancing consumer complete satisfaction.
After a conversation that will depend on the number of people is giving their own opinion about what cares most, you ´ ll end up with your own list of priorities, and the ones that will not be pleased with their demand, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make sure that the numbers that you are getting are telling you that your site is a great site, It depends …
* If your primary priority is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, however you can also use some javacript and or cookies.
* If your primary goal is earnings then the sales will have the leading voice.
* If you are pursuing customer satisfaction then you must agree with the other members of your company how will you collect fulfillment information and how will you weigh it.
All the information that you gather must help you take service decisions. It ´ s not a matter of getting as much info as you can, due to the fact that excessive info can be as bad as insufficient details.
Make certain that you keep measuring your success, make it part of a constant improvement process, because the web changes month after month.
You ´ ll truly be able to tell if your website is an excellent site.
Written by Dr. Roberto A. Bonomi