How can you know if your web site is a good website, or what is an excellent site?
An excellent website is a site that works, if you have produced your website to offer some items, you can state that your site is an excellent website if it does sell items. 트래픽 작업
* But are you offering as many products as an excellent website sells, or you are only selling a few items once in a while?
* Are your sales pages excellent enouth to consider your site an excellent site?
* Do you have enough visitors to your site to consider it an excellent website?
* Do you have adequate return traffic or all your visitors are first time visitors?
* Do your visitors stay enough time to consider your site an excellent site?
* How can you understand for sure if your site is a great website?
* What sort of questions should you be making to yourself to understand if your webite is a good site
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you trying to find?
* What type of visitors do you have?
* Which is your priority?
* How should you mesure your success?
WHO CARES?
If the site comes from a business, then the websites put on ´ t belong to a single person, there ´ s not only one individual that can state if you have a good website, so you will need to round up individuals that are extremely interested
You will find the techno-geeks, the sales individuals, the general public relations people, etc etc and everybody of them will have their own idea of what is a great website
But once again as the website comes from ALL the company, individuals on your business who care enough to judge the site, ought to be asked to sign up with the group and take some responsability about the style of the website
WHAT ARE YOU LOOKING FOR?
Each of individuals who appreciates the website will have their own idea of what they desire out of a great website. A lot of them will just be talking on behalf of their own departments, however you must force them to believe on behalf of the company.
Every department can have their own objetives, objectives and aspirations, every one has his own idea about what is an excellent website, but they require to believe as a business, and the conclusion must satisfy the majority of them, and if you can, your must produce an excellent website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has first time visitors, returning visitors, curious, buyers, individuals that arrived by mistake, individuals that spend a short time at the website, individuals that invest a long time at the site, etc.
What sort of visitors do you desire, the ones that show regularly, the ones that read the most pages, purchases more things, buys more often or spend the most cash?
Which are the most essential visitors for your company, to think that you have a good website?
When you get them you can be pleased that your website is an excellent website.
WHICH IS YOUR PRIORITY?
When you know what everyone wants, you will have to focus on everybody ´ s objectives.
Will you pursue increasing check outs, offering more items per see, provide more info about the company and it ´ s products, improving customer satisfaction.
After a conversation that will depend upon how many people is offering their own viewpoint about what cares most, you ´ ll end up with your own list of top priorities, and the ones that will not be pleased with their demand, at leas will understand why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you make certain that the numbers that you are getting are telling you that your website is an excellent site, It depends …
* If your main concern is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, however you can likewise utilize some javacript and or cookies.
If your primary goal is earnings then the sales will have the leading voice, *.
If you are going after client complete satisfaction then you need to concur with the other members of your company how will you collect fulfillment information and how will you weigh it, *.
All the information that you gather need to help you take organization choices. It ´ s not a matter of getting as much information as you can, due to the fact that too much information can be as bad as inadequate information.
Ensure that you keep determining your success, make it part of a constant improvement procedure, because the web changes month after month.
Then you ´ ll really be able to inform if your website is a great website.
Written by Dr. Roberto A. Bonomi